Behind every Seiko watch lies a story that changed the game forever. Today at Joyería Cánovas, we unravel the secrets of a company that not only manufactures watches but also redefined world watchmaking since its founding in Tokyo in 1881 by Kintaro Hattori.
The Japanese firm has been responsible for some of the industry's most disruptive milestones. In 1963, it revolutionized the market with the Sportmatic 5, the first Japanese automatic watch with day and date, solidifying the legendary "Concept 5": automatic movement, double date, water resistance, crown at 4 o'clock, and exceptionally durable construction.
A few years later, in 1965, they launched their first iconic diver, the root of the current Prospex range, the ultimate tool watch for diving enthusiasts and those who demand extreme durability. But the real game-changer came in 1969. With the introduction of the Seiko Quartz Astron, the world's first quartz watch, the brand democratized ultimate chronometric precision. Today, the brand perfectly balances that sporting heritage with sophistication in collections like Speedtimer (the spirit of the sports chronograph), Pressage (ultimate mechanical elegance and traditional Japanese craftsmanship), and retro gems like the Rotocall, a digital quartz model with a rotating bezel and unmistakable 80s character, inspired by an original 1982 design. Which one is your favorite? Discover our carefully curated selection of Seiko watches and expand your collection at our physical store in Barcelona or through our website.

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