Secrets of Watchmaking: The Impact of Casio on Modern Haute Horlogerie

At Joyería Cánovas, we're launching a new episode of our "Secrets of Watchmaking" section, and today we're delving into a legendary brand that proved to the world that an affordable watch can also be a legend: CASIO.

Founded in Tokyo in 1946 as Casio Seisakujo, the Japanese brand wasn't born in traditional watchmaking, but in consumer electronics. Its great technological leap came in 1957 with the 14-A, the world's first fully electric compact calculator. That practical vision revolutionized wrists in 1974 with the launch of the Casiotron, the first digital watch with a full automatic calendar.

Casio changed the rules forever. In 1983, it redefined extreme durability by creating the indestructible G-Shock, followed in 1994 by the innovative Baby-G.

For adventure and outdoor enthusiasts, the Pro Trek range was established in 1995, while 2000 welcomed Edifice, a line with a technical and sporty aesthetic linked to motorsports. Finally, its Sheen range brings sophistication and feminine elegance in impeccable metallic finishes. Casio works because it's practical, reliable, and recognizable. A unique story without overspending. Visit us at Calle de la Maquinista 16, Barcelona, ​​or discover our entire online catalog at www.joyeriacanovas.com. See the full review and video about the brand here. Your next Casio awaits!